Your property isn’t selling. So what do you do? Lower the price? Change the strategy? Or just keep doing the same thing over again and hope for a different result? In this episode, David Fleming looks at some of the strangest listing and pricing strategies he’s seeing in the Toronto real estate market this fall.
David breaks down nine bizarre listing tactics, explains why they fail, and explores the bigger problem behind them: the disconnect between what sellers want their homes to be worth and what buyers are actually willing to pay. These situations raise an important question: Are the agents following a strategy, or are sellers and agents simply refusing to accept what the market is telling them?
In This Episode:
- 02:01 – What is a real estate strategy, anyway?
- 05:34 – Making an impossible sale even harder
- 09:18 – Raising the price
- 12:51 – Advertising a price the seller won’t accept
- 17:05 – The dramatic price cut that wasn’t really a deal
- 20:06 – Competing with an almost identical house
- 23:43 – The builder who keeps repeating the same mistake
- 27:04 – Trying to get buyer-agent attention with commission
- 32:29 – Listing a property for $1
A real estate strategy needs to have a purpose, and repeating the same failed tactic won’t magically produce a different result. What’s the strangest listing strategy you’ve seen?
