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Selling Expertise

A house does not sell itself; not if you want the most money.

As full-service agents working for a family-owned brokerage with a fantastic reputation in the industry, we’re obviously going to argue that every house or condo needs a top-ranked, full-service listing agent—whether the market is hot, cold, or tepid. But that doesn’t stop non-believers from touting the benefits of discount brokerages, auction listing sites, or another flavour of the week.

We’ve practiced to perfection

The truth is that no seller will ever know what they could have sold for, had they listed with a superior agent and brokerage. But we know. Each and every time we see a sale price posted on MLS for less than the property would have could have and should have sold for.

Real estate is a unique asset because it has no fixed value. You might know approximately how much a house is worth on any given day, but there’s no way of saying, with any level of certainty, that it would sell for that much on that day. More importantly, without any fixed value, it’s entirely possible that a property could sell for more than its “worth,” and that’s precisely why we do what we do.

Sell For More

Streamlined strategy, personalized plan 

When it comes to selling a home for the highest price possible in the Toronto market, practice makes perfect. And we have a lot of practice! Over the years, we have refined our process to the point where we list every property in the same way, regardless of size, value, or location. Not doing so would mean picking-and-choosing which sellers receive the best guidance, and that’s no way to run a business.

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Professional circle of support

Our network of trusted partners has enabled us to streamline the listing process, benefiting from the highest-quality of staging, photography, videography, and social media strategy. We work with dependable contractors and tradespeople to showcase your property in the best light possible. Consistency and reliability are pillars of our listing process. Trust us when we say that everything is taken care of!

“We had a fantastic experience. Our agent gave us the confidence and knowledge of a fair price, and negotiated to improve on that figure. This has set us up for long-term success and we couldn't be more grateful. It was also a comfort to know that our agent had the full support of his senior broker, David.”

- Emerson Baker

Let Us Walk You Through The Selling Process

Selling a home can be one of the most stressful times in a person’s life, and that’s why our hands-on, time-tested approach allows us to remove that stress and replace it with confidence; confidence in us, our team, our process, and the end goal. Whether it’s our staging, our marketing, or the efficiency and accuracy of our entire listing process, we know that you’ll be impressed.

Here’s our Five Step Process:

1.Initial consultation:

Educating you on market conditions, demonstrating fair market value of your home, providing you with a detailed breakdown of our services, and enacting a plan of action.

  • Discuss current market conditions, trends, and prevailing listing tactics and strategies.
  • Determine fair market value for the property via up-to-date Comparative Market Analysis (CMA).
  • Analyze potential competing properties on the market, along with corresponding listing strategies.
  • Identify listing “strategy” with regards to timing, marketing, list price and offer process.
  • Explain professional fee and associated services and responsibilities.
  • Develop a step-by-step plan from today until the property is listed.
  • Establish a timeline for the plan of action.

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2.Preparing your home for sale:

Working with my trusted and proven network of professionals to maximize your home’s potential and satisfy the ever-changing needs of today’s buyers.

First Impressions: The first impression of your home has a great impact on both potential buyers and agents. If your home is difficult to show (for example, outdoor lights are turned off or driveways are unshoveled), agents may leave it off the list of potential properties they show to buyers. Help the buyer see the potential of your home: leave on the appropriate lights, consider some flowers, and maybe even put on some tunes!

Why Bother? It is natural to wonder why you should invest more time, money, and effort in a property you are selling. However, bear in mind that you are preserving your investment and increasing the chances of a quicker sale at a more attractive price. If your property is clean, decluttered, bright and attractive, it is more likely to impress a potential buyer. Buyers tend to overemphasize flaws and overestimate the cost of repairs. Your efforts to prepare your home for sale can anticipate those objections and remove those potentially costly barriers.

See Our Staging

Five Key Steps:

Cleaning.

Special attention should be paid to bathrooms and kitchens. A commercial cleaning service should be considered, if necessary.

Renovation.

Eliminate buyers’ objections before they arise by repairing obvious or noticeable trouble-spots; including painting, repairs, maintenance, updates (ie. new kitchen appliances, etc.)

Inspection.

Conduct a pre-home inspection with Carson Dunlop.

Staging.

A decluttered, tidy property has significantly more appeal to prospective buyers. We facilitate a staging consultation with Toronto Staging & Design Inc.

Decorating.

A professional interior designer can enhance the appeal of a property. Short-term solutions such as painting, furniture and art rental can have a dramatic effect on the price.

3.Marketing your property:

Showcasing your home in the best light possible, with the most innovative and up-to-date marketing techniques, and casting the net far and wide to attract the largest percentage of the buyer pool.

View Our Staging Guide

Your Ideal Checklist:

  • Repairs, painting, cleaning as needed.
  • Staging with Lucie Brand & TCSD.
  • Photos, videos and virtual tour with Studio GTA Real Estate Media.
  • Thorough cleaning of your home with Squeaky Cleaning.
  • Home inspection with Carson Dunlop.
  • Promote your home via digital marketing: custom listing page, social media and marketing campaigns.
  • Custom feature sheets.
  • Internally network through BrokerBay and Bosley Connect.

4.Negotiating the best price for your home:

Continuously interacting with interested buyers and their agents, while keeping you completely up-to-date, evaluating effectiveness of chosen listing strategy, and working through offer to acceptance.

Your Ideal Checklist:

  • Contact buyer-agents after initial bookings.
  • Follow-up with buyer-agents after viewings.
  • Conduct agent open house and public open houses.
  • Keep you informed as to interest level, and feedback with nightly email summary.
  • Continuously evaluate effectiveness of chosen listing strategy.

5.Closing:

Taking you from the thrill of selling, through the dregs of moving, and into the joy of your new home!

View Our Seller’s Guide!

Final Checklist:

  • Liaise with your lawyer and mortgage broker.
  • Provide access for appraisal.
  • Accompany you to visitations.
  • Assist with recommendations for renovating, moving, decorating, cleaning, etc.
  • Assist with answering legal, financial, taxation, etc. questions in-house.
  • Legal counsel and financial planner.
  • Facilitate transfer of deposit funds, and balance owing upon completion.

Our team has seen it all and done it all when it comes to selling properties in Toronto. We bring the best of our proven strategies to your listing to deliver an experience that’s straightforward, and successful.

Get More From Your Sale

Trust our time-tested strategies to get you the best possible price for your property.

Let’s Talk Selling