Staging Expertise

Every property needs staging; even yours.

20 years ago, nobody knew what “staging” was, and that’s probably because it didn’t yet exist. Back then, you were lucky if the seller even left the house during a viewing. But in 2023, the stakes have never been higher when it comes to selling your home, and that’s why we at TRG believe so deeply in the importance and value of staging.

We’re not selling a house; we’re selling a home. We’re selling a lifestyle. We’re selling a window into the future.

We actually do things differently

We’re selling based on emotions rather than sensibilities. We’re selling the dream of home ownership, and that dream usually dances around in a buyer’s head like a model suite. Our goal is to make every one of our listings into that proverbial model suite. Every listing should be worthy of a designer magazine, and if the floors, walls, and ceilings don’t warrant it, then the furniture, artwork, and photography sure will!

“David comes highly prepared and knows what areas in the house are worth fixing vs. what would be a money pit. When you hire David, you get a great team behind him. His interior designer staged the home tastefully with high-end furniture, and his general contractor was extremely reliable. The photos, video, and listing were perfect. David is not just any regular agent. He is unique and a subject matter expert in his field. Hiring David is a must for any seller. My home sold at a price beyond my expectations.”

- Jennifer L.

Our Process

What might start with a rundown of quick fixes, minor repairs, or even modest renovations on a house or condo will lead to some decluttering, packing, moving, and storing, and then likely painting. At this point, our stager extraordinaire, Lucie Brand and her team at TCSD, will have a “blank canvas” from which to build out their model suite.

At TRG, we don’t merely suggest staging as a benefit, but rather include it as an essential part of the listing and selling process. A house that’s not staged in this market is never going to sell for top dollar, and the market has come to expect that the best homes are staged, well-photographed, and well-presented.

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A picture paints a thousand words!

Our staging method is only part of the overall listing and selling process, but it’s usually a crucial first step. And for those properties that require more than just staging, we’re always up for the task! We have personally overseen some major renovations and transformations over the past few years. We’re full-service, and we mean it!

Our Selling Strategy

Before & After Transformations

Our knowledge, experience, and contacts within the industry are what power our successful projects, but it starts and ends with a seller who trusts our guidance. We believe that there’s not a single house or condo in Toronto that doesn’t need some sprucing up before sale, but more often than not, there’s quite a lot to be done. Every so often a property comes along where we see space that could be dramatically improved, where the investment in the property will provide an exceptional return for the seller. Those returns are immediate upon sale, and with a primary residence, happen to also be tax-free! A picture paints a thousand words, so let us show you what we mean—and what we’re capable of—by providing you with case studies for properties that we helped to renovate, complete with “Before & After” photos and videos. We trust that you’ll see the value, just as our sellers did.

The Luxury Condo

This space had been neglected for years. But the good news was: we could see past all of this! What we saw was a 2,000 square foot condo with 9-foot ceilings, lots of natural light, an exceptional split-bedroom layout, and an over-sized kitchen with an eat-in breakfast area that you’d never find in a condo built today. We saw potential.

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When we sold this condo for $1,550,000, we knew that the pre-listing renovation not only helped us to get buyers through the door, and offers on paper, but to achieve a level of success that had never been achieved before.

The Big House

When we first met the sellers, we told them the house was worth around $1,400,000 in its current condition, based on the fact that it was a huge house, with a basement apartment, but had no parking, and was in rough shape. We told the sellers if they invested $40,000 in the renovation we proposed, that we expected to sell the house for $1,550,000, or more. On our scheduled “offer night,” we received five bids and ultimately sold the house for $1,610,000.

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The Starter Home

The house had a lot to like, and a lot of charm. Located in a desirable neighbourhood, this one-hundred-year-old home with a sensible floor plan had quick access to the best of the city. Perfect for a young couple or family, it also offered the potential for a secondary income, featuring a basement with a floor plan and a separate entrance ideal for a basement rental unit.

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The Student Rental to Starter Home

This 3-bedroom townhouse in the downtown core was an investment property and had been a student rental house for many years. As you can imagine, the last tenants didn’t leave the place in great shape.

However, from our first walk-through here, our team saw the potential and put together a plan to transform the space in just 4 quick weeks. We knew this space could become a beautiful starter home for any young family wanting to live in the all-action and convenience of downtown Toronto.

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Get More From Your Sale

Trust our time-tested strategies to get you the best possible price for your property.

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