Your house isn’t selling. Your agent says you need to reduce the price, but you think your agent needs to work harder. So who’s right? That’s a constant dilemma in Toronto real estate, especially when some homes are attracting multiple offers while others sit on the market with barely any interest. In this episode of The Last Honest Realtor, David Fleming breaks down why some properties sell quickly while others don’t, and why the answer isn’t always as simple as blaming the market, the buyers, the listing agent, or the price.
David walks through the situations where sellers may genuinely be limiting their own exposure, making unreasonable demands around showings, presenting a property in poor condition, or accepting terms that discourage buyers. He also gets into one of the biggest psychological forces in real estate: confirmation bias.
In This Episode:
- 01:53 – “You need to reduce the price” vs. “Work harder”
- 06:52 – The 5 elements of a salable listing
- 09:58 – You can’t change location, but you can price for it
- 15:17 – How unreasonable terms can kill a sale
- 18:05 – What’s really wrong with the house?
- 25:05 – Where buyers actually find properties
- 34:48 – When price becomes the only remaining issue
- 36:47 – Location + Terms + Condition + Exposure = Price
