In this episode of The Last Honest Realtor, David Fleming breaks down 10 of the most common real estate sales and marketing gimmicks he sees in the Toronto market and what they’re really designed to accomplish.
Some of these tactics genuinely have their place. Others are mostly designed to make an agent look good, generate leads, or convince a seller that they’re getting something special. David takes aim at everything from “coming soon” signs and “just listed” flyers to fake handwritten letters. Even though not every agent using these strategies is dishonest, homeowners need to understand what they’re actually paying for with their agent’s strategy.
In This Episode:
- 04:22 – #10: Marketing your property internationally
- 07:52 – #9: Sales stats
- 12:08 – #8: The “comprehensive database of buyers”
- 15:10 – #7: Coming soon signs
- 18:30 – #6: The “Just Listed” flyer
- 22:24 – #5: When the listing agent must be present
- 26:25 – #4: “I have a buyer for your home”
- 29:53 – #3: Toronto’s rental market
- 36:15 – #2: “If we can’t sell your house, we’ll buy it”
- 38:21 – #1: The fake handwritten note
