Director, Marketing & Strategy

Jonathan M. Finlay, CIM

p: 416.642.2660

e: jfinlay@bosleyrealestate.com

Jonathan is an experienced executive with over a decade in marketing, communications, and business operations. He’s known for taking complex projects and turning them into clear, measurable outcomes, ensuring every project is “done right, the first time, on time, every time.” His straightforward approach has led to significant wins for the organizations he’s served, keeping the focus on real value and tangible growth.

Grounded in the belief that Marketing should make things clearer, not more complicated, Jonathan’s career, and leadership at Toronto Realty Group, has ensured every initiative serves a purpose, delivers results, and moves the business forward.

As Director, Marketing & Strategy, Jonathan plays a central role in shaping TRG’s corporate strategy, driving business development, marketing campaigns, and market positioning. He introduced the firm’s guiding principle, “Make it Easy,” streamlining marketing strategies and improving customer experiences. Throughout his tenure, TRG’s campaigns have consistently outperformed industry benchmarks, and the launch of Insights Magazine 2024 has helped define the company’s role as a thought leader in the market. He also produces The Last Honest Realtor podcast, expanding TRG’s audience and reinforcing its voice in industry conversations.

Jonathan’s work extends beyond marketing into business growth and strategic partnerships. From helping secure exclusive representation for major real estate projects to optimizing TRG’s referral network, his approach is rooted in efficiency, clarity, and long-term value. He ensures that every campaign, initiative, and engagement strengthens TRG’s market presence while delivering measurable impact.

Professional Background

Before joining TRG, Jonathan worked across multiple industries, bringing a disciplined, results-oriented approach to client management, corporate communications, and consulting. He has led marketing strategy and business development efforts for organizations ranging from professional associations to consumer-facing brands, always prioritizing clear messaging, strong execution, and tangible results.

He holds a Diploma in Business Administration & Marketing from Seneca Polytechnic and a Certificate in Public Relations and Communications from Durham College, with additional business studies at the University of Toronto. His expertise combines data-driven decision-making with a deep understanding of consumer behavior—ensuring every project is built on strategy, not guesswork.

Through knowing Jonathan Miller in both a professional and personal capacity, I have seen his keen business sense, high strategic and critical thinking ability and creative interest. Balancing a knowledge of, appreciation for, photography/film and business, Jonathan has proven himself to be reliable, insightful and engaged with the bigger picture. Embodying strong ethical values, Jonathan is a go-to for me for personal, creative and business counsel.

- M. Briar, MCM

It has been my sincere pleasure to know and work with Jonathan in both professional and personal capacities. I have witnessed firsthand his creativity and exceptional dedication to his work, all of which has led to some of the highest grades in classes and the highest-level achievements in industry competitions. Jon is a conscientious, thoughtful individual who excels in high pressure environments requiring deep insight and a detail focused perspective. In our brief time working together, to date, Jon has become an integral part of my professional growth and ably embodies what it means to be wholly interested in the world around him. I am confident his skills, abilities and deep-rooted passions for music, the arts, and a wide array of other topics in the world at large will take him very far. Jonathan is an important source of personal and professional support in every aspect.

- A. Romanenko

The opportunity to know, and work with, Jonathan has been remarkable. Jonathan is a decisive and thoughtful leader with a clear understanding of himself and the project narratives he wishes to convey. Jonathan is a dedicated, hard-working, and loyal individual who ably negotiates project perspective to determine the best course of action. Coupled with broad personal interests including deep rooted passions in psychology, travel and cinematography, Jonathan remains an important source of personal and professional guidance, in every aspect.

- L. Khitruk

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