In this episode, David breaks down one of the most misunderstood aspects of real estate in today’s market: pricing strategy. He discusses trends with underpricing and offer nights, along with buyer psychology and negotiation tactics in the current market.
Using real examples and recent scenarios, David highlights how pricing isn’t just about comps, it’s about understanding market conditions, competition, and human behaviour.
In This Episode:
- 05:49 – How Do You Actually Price a Property?
- 10:26 – Underpricing & Offer Night Strategies
- 14:13 – Condos vs Houses
- 21:27 – Creating Competition
- 28:03 – Negotiation Psychology
- 33:14 – Why “Re-Listing Low” Doesn’t Work
- 37:21 – Market Awareness, Realistic Expectations, and Adaptability
Whether you’re selling a condo, a house, or just watching trends of the current market, this episode is a deep dive into how to price effectively.
