May 10, 2023 | Investing

Investing in Real Estate 101

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You may have seen the advertisements detailing some get-rich-quick scheme involving the purchase of investment properties with very little effort and huge potential returns. And although it is possible to make a quick profit by flipping properties, the real key to this strategy is buying property at a deep discount. And although we pride ourselves on digging up the best deals in town, no one is selling real estate at deep discounts in Toronto and neither are the guys advertising. But investing in real estate can still be an incredible way to build your net worth over the longer term, and the key to success here is having a plan and knowing what you’re looking for. Here’s your high-level checklist of things to think about before you get started – Real Estate Investing 101.

Image of a blank planner with a to-do list


To be successful at anything, planning is crucial. When it comes to real estate investments, this includes identifying your investment goals, determining your budget, and outlining your investment strategy. You should also consider factors such as your target rental income, expected expenses, and potential resale value. By having a solid investment plan, you can stay focused on your goals and make informed decisions that align with your objectives.

Work with the right Team

Investing in Real Estate can be complex, and the right team of professionals can provide guidance and expertise to avoid the many potential pitfalls. This may include a real estate agent, attorney, accountant, property manager, and contractor. By working with a team of professionals, you can ensure that you are making informed decisions and have the support you need to be successful.

Due Diligence

Do your homework, which means researching the property’s history, zoning laws, property taxes, and any other relevant information. You should also have the property inspected by a qualified professional to identify any potential issues such as structural damage or pest infestations. By doing your due diligence, you can identify any potential red flags before investing your money.

Image of a map with thumbtacks pinpointing locations


As with any real estate purchase location is fundamental and can impact value, potential rental income, and overall desirability to potential tenants or future buyers. As an investor, you should look for properties in neighbourhoods with strong growth potential and amenities such as good schools, parks, and shopping areas. You should also consider the local job market and potential economic changes over the coming years.


Leverage is a key factor in profiting through real estate investing and so it is important to consider your financing options carefully. You can choose to finance your investment through a traditional mortgage, private financing, or by using cash. Each option has its pros and cons, so it is important to weigh these factors against your personal financial situation and investment objectives.


Investing in real estate requires patience and persistence. While there may be opportunities for short-term gains, the most successful investors tend to hold onto their properties for several years or even decades. By investing for the longer term, you can benefit from the compounding effects of appreciation and rental income over time.

Stay the course

Investments of any kind can have ups and downs, but it’s important to keep emotions in check when making investment decisions. This means avoiding the temptation to make impulsive decisions based on fear or greed. Instead, you should rely on data and analysis to guide your decision-making.


Diversification can be difficult when starting out in real estate investment, but spreading your investments across multiple properties, neighbourhoods, and asset classes can mitigate your overall market risk exposure.

Investing in real estate is not simply buying real estate. We’ve helped countless clients over the years achieve their goals in real estate investing. Whether you need to take Real Estate Investing 101 or you’re a seasoned veteran who owns a large portfolio, we can help. Let’s talk. We have the resources and tools to ensure you get the most value.

Written By

Chris Cansick


p: 416.878.6657


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